There are major steps for the best freelance SEO, they are shown below:-
Step 1: Website Research – On-line Business Analysis and Google Keywords Generation
So, from very first moment we decide to work together, I will be asking these very important questions:
-What are your expectations of an SEO campaign? Do you want more leads, more traffic, brand awareness?
-What is the purpose of your business having an on-line presence? What is an overview of your business?
-What products or services does your business offer? Do you have any main rivals in your industry?
By understanding your business model, what your business offers, how your business works and your expected outcomes; I can work with you on a much more professional level and help your business develop on-line. I have a wealth of experience with internet business development and I do not just want to help you gain ranks on Google but I want to help your business to makes sales, develop leads and ultimately increase your companys return on investment. Step 1 is primarily research, which can be far more powerful than you may originally think.see more info here
For example, if your company is selling a website design service in Central London, then aiming for the keyword Website Design London would be your first instinct, but in reality, the companies dominating this space will be paying thousands per month to be in that position and trying to compete with that would be a waste of time and resources. Instead, by using powerful analysis tools for keywords research, I can see that the keyword phrase Website Design Company East London has almost 1,600 monthly search terms and is a far easier keyword to aim for, by ranking well for this keyword, you have invested less and still tapped a potential market of over 1,000 clients per month. In summary, by researching your companies industry and how your company works, I can create a powerful list of targeted keywords.
Step 2: Website Optimisation On-Page Optimisation and Website Usability
Now that we have established exactly what to aim for, it is time to carefully re-code your website to be relevant:
-Is your websites HTML code up to date? Can a Google-Bot determine what your website is really about?
-When users come to your website, where are they clicking? What they seeing, why are they leaving?
-Is your website easy to navigate around? Is your website clear about what it is your offering?
On-Page optimisation counts towards 30% of your overall SEO score in Google Rankings, that is a very large chunk of potential that many websites I see do not take advantage of. The term On-Page optimisation is the process of re-coding of a websites HTML to be more focussed towards a keyword. If you were to look at your website right now and take away the images, scrolling banners, any flash coding (Actionscript) and menu items, what do you see on your page? Is your website blank or have a few lines of content? Because this is all Google can see and will try to summarise what your website is about from it. By making your website more Google friendly, you will naturally rank higher in Google.
The second part of this step 2 is website testing. This is a relatively new feature for me; but as an SEO and a website designer, I have seen nearly hundreds of badly designed websites in my time, and honestly, if you do not invest into your website, then you are not going to make sales and no amount of SEO will be able to help your business grow online. The reason I say this if for two primary reasons, the first: Google can track the average time spent on a website, you can even see this yourself in your Google Analytics account. Now, if many of your users are coming to the website and instantly leaving, Google will flag your website as being unpopular or irrelevant and lower your Google rankings, this can take a heavy toll on any SEO work done. Secondly: Would you buy a product or a service from a website that looks like it was built using cardboard and paper mache? Neither would I, by having a user test analysis done, you can see what exactly how a potential client interacts with your website.
Step 3: Online Marketing – Off-Page Optimisation, link-building and content promotion.
Online Marketing is the core of any SEO campaign and counts towards 60% of overall SEO factors. Here is what this consists of:
-High Quality, High PR, one-way and most importantly, relevant, link building process. Google Penguin and Panda Safe.
-Personally handwritten content of 750 words, this is submitted to your website and promoted online.
-Social Bookmarking, Guest Blogging, Business Directory Submissions, Google Places Promotion and more..
This step of the process is the core of search engine optimisation, the promotion of your business on the Internet. There are many factors that determine how well your website will rank in Google and a lot has changed in the past few months with the introduction of the Google Panda and Penguin updates. But for me personally, this has been nothing but a good thing. The introduction of these updates meant that you would not longer pay a middle eastern company $20 to spam back-links to your website to rank number 1 on Google, unfortunately, this hit a lot of companies hard as they were either willing (or knowingly) taking part in this terrible trade of search engine manipulation. If you want to rank higher in Google in 2013 and onwards, then your website needs to be active, have regular fresh content and be promoting itself through relevant and high quality means.
Step 4: Website Growth – Traffic Increases and Google Ranking increases.
The final stage is the results of the hard work, the below are expected:
-Your Google Rankings for your primary keyword and four others will increase.
-Your monthly Website traffic will increase, this will increase as your Google rank increases.
-From three to six Months, I anticipate a standard website in a medium competition keyword to be on Page 1 of Google.